Our Mission

Our name combines 'Quantitative' with 'Lake' to reflect our approach: deep, clear financial insights backed by meticulous data validation. Like a calm lake, we mirror market realities with precision.

We believe ETFs offer unmatched transparency, efficiency, and the power to build lasting wealth. Our insights and model portfolios help you make confident investment decisions aligned with your unique risk profile—keeping emotions in check during market turbulence and focused on the horizon, not the daily waves.

Whether you're starting out or refining your strategy, we're here to support your journey. Our tools and insights help you navigate the ETF landscape and make decisions that align with your goals.
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After 25+ years in finance—co-founding Trading Central, advising fintech founders, and serving as Executive Director at BehaviorQuant—I saw a recurring issue: most investors don't fail because of poor investments, but because they get caught up in short-term noise.

They trade too frequently, chasing news stories, market timing tips, expert opinions or the next big thing.
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They buy high, sell low, and repeat the cycle—driven by emotion, headlines, and the false promise of quick gains.

In 2024 alone, the average equity investor underperformed the S&P 500 by more than 8% according to DALBAR. Not because they picked the wrong assets—but because they didn't stick to them.

That’s why we started Quantlake.
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We're here to help you invest better—not by trying to beat the market every week, but by building long-term strategies that work with human psychology, not against it.

We believe long-term investing is not only easier and less stressful—it's also more rewarding. And when guided by data and behavioral science, it becomes even more powerful.

Quantlake is the platform I wish had existed when I started.

— Romain Gandon, CEO of Quantlake
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‍Want to know more about my journey? Connect with me on LinkedIn.